Choose The Birthday Club Marketing Package That Will Grow A Tribe Of Loyal Customers Who Love You, Trust You and Frequently Buy From You

Grow Your Business from Today with this
90 Day Customer Acquisition & Retention Plan.

Executive Summary:

The complete marketing plan consists of 5 separate marketing strategies designed to rapidly grow your sales, revenue and profit. Each strategy is an effective standalone marketing solution but combined they compound customer acquisition and retention to rapidly grow your business and provide consistent online exposure. 

The five strategies are to:

  1. Implement a VIP Loyalty Club that builds a database of your new and existing customers and then markets directly to them via trackable coupons delivered via email and SMS.
  2. Implement an External Birthday Club that builds a database of local inhabitants celebrating a birthday in the next 7-days and sends them trackable coupons inviting them to celebrate at your business. All new contacts are added to the VIP Loyalty Club to be included in scheduled marketing broadcasts.
  3. Implement a Viral Giveaway that builds a Messenger subscribers list, list and sends them participation and consolation coupons during and after each 10-day campaign enticing them to visit the business. All new contacts are also added to the VIP Loyalty Club to be included in scheduled marketing broadcasts.
  4. Implement a Facebook Check-in process to incentivise customers to check-in on Facebook when they are in your store. This increases Facebook recommendations to their friends and is the online equivalent of word-of-mouth marketing.
  5. Implement a program to improve online reputation and social signals to increase website visitors and search engine rankings.

These strategies can be implemented simultaneously or individually depending on your need and budget.

Getting Started Packages

VIP Loyalty Club
Platform

  • Fully automated VIP coupon marketing developed for your business
  • Customised bulk emailing service
  • Customised bulk SMS service
  • Facebook and Google remarketing
  • Personalised coupons
  • Facebook Ad Manager and ad creation
  • Email and SMS offer blasts

Price

One-time setup fee R4997
Due at sign-up


Hosting & management R2997/mth
Due 30-day after launch and then at 30-day intervals until cancelled


Pay-as-you-go fees to deliver messages

Email: Send up to 10000 messages/month

  • R247 up to 1000 subscribers
  • R397 up to 2500 subscribers
  • R497 up tp 5000 subscribers

SMS: R410 per 1000 messages

Facebook ad budget: R2000 paid directly to Facebook

Amount due is calculated on the number of subscribers at 30-day intervals and billed in arrears. 

Birthday Club
Platform

  • Fully automated birthday coupon marketing developed for your business
  • Customised bulk email service
  • Integrate bulk SMS service
  • Facebook and Google remarketing
  • Personalised coupons
  • Facebook Ad Manager and ad creation
  • Email and SMS birthday coupons

Price

One-time setup fee R4997
Due at sign-up


Hosting & management R2997/mth
Due 30-day after launch and then at 30-day intervals until cancelled


Pay-as-you-go fees to deliver messages

Email: Send up to 10000 messages/month

  • R247 up to 1000 subscribers
  • R397 up to 2500 subscribers
  • R497 up tp 5000 subscribers

SMS: R410 per 1000 messages

Facebook ad budget: R2000 paid directly to Facebook

Amount due is calculated on the number of subscribers at 30-day intervals and billed in arrears.

Viral Giveaway
Platform

  • Fully automated marketing bot developed for your business
  • Custom Facebook bot with your logo & images
  • Facebook and Google remarketing
  • Personalised coupons
  • Facebook Ad Manager and ad creation
  • Messenger offer blasts

Price

One-time setup fee R4997
Due at sign-up


Hosting & management R2997/mth
Due 30-day after launch and then at 30-day intervals until cancelled


Pay-as-you-go fees to deliver messages

Messenger: Send unlimited messages per month

  • R227 up to 1000 subscribers
  • R379 up to 2500 subscribers
  • R679 up to 5000 subscribers 

Special rates for more subscribers

Facebook ad budget: R2000 paid directly to Facebook 

Amount due is calculated on the number of subscribers at 30-day intervals and billed in arrears.

Here's What To Do Next

Choose the starter package that meets your business goals or if you are ready to turbocharge your
customer acquisition and retention, choose the Birthday Club Marketing package that fits your needs.

Birthday Club Marketing Packages

Maintenance Included in all monthly Management Packages

 

ESSENTIAL
MARKETING PACKAGE

R6997

/ per month

 Includes setup and integration of these platforms:

  • VIP Club
  • Birthday Club
  • Viral Giveaway

 Includes monthly maintenance

  • VIP Club
  • Birthday Club
  • Viral Giveaway

 1000 email & SMS subscribers

 Up to 2000 emails & SMS messages per month

 1000 Messenger subscribers

 Unlimited Messenger messages per month

 Facebook ad management. Create and run two ads per month (excludes ad spend)

 Create VIP Club welcome coupon

 Create 4 x VIP Club offer coupons

 Create 2 x Birthday Club coupons

 Create 3 x Giveaway coupons

 Create artwork for table tents/counter posters

 Setup Facebook and Google remarketing pixels

 Monthly stats presented in PDF

  Add Facebook bot widget on the website

  Real-time campaign performance dashboard

GROWTH
MARKETING PACKAGE

R9997

/ per month

 Includes setup and integration of these platforms:

  • VIP Club
  • Birthday Club
  • Viral Giveaway

 Includes monthly maintenance

  • VIP Club
  • Birthday Club
  • Viral Giveaway

 3000 email & SMS subscribers

 Up to 6000 emails & SMS messages per month

 2500 Messenger subscribers

 Unlimited Messenger messages per month

 Facebook ad management. Create and run two ads per month (excludes ad spend)

 Create VIP Club welcome coupon

 Create 4 x VIP Club offer coupons

 Create 2 x Birthday Club coupons

 Create 3 x Giveaway coupons

 Create artwork for table tents/counter posters

 Setup Facebook and Google remarketing pixels

  Monthly stats presented in PDF  

 Add Facebook bot widget on the website

  Real-time campaign performance dashboard

PREMIER
MARKETING PACKAGE

R16997

/ per month

 Includes setup and integration of these platforms:

  • VIP Club
  • Birthday Club
  • Viral Giveaway

 Includes monthly maintenance

  • VIP Club
  • Birthday Club
  • Viral Giveaway

 10000 email & SMS subscribers

 Up to 20000 emails & SMS messages per month

 10000 Messenger subscribers

 Unlimited Messenger messages per month

 Facebook ad management. Create and run two ads per month (excludes ad spend)

 Create VIP Club welcome coupon

 Create 4 x VIP Club offer coupons

 Create 2 x Birthday Club coupons

 Create 3 x Giveaway coupons

 Create artwork for table tents/counter posters

 Setup Facebook and Google remarketing pixels

  Monthly stats presented in PDF

 Add Facebook bot widget on the website

  Real-time campaign performance dashboard

Contact info

 24 Ferdinand Street 

Kirstenhof, 7945

Cape Town

Tel | +27 87 806 1097

info@birthdayclub.marketing

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